Newsletter Tuesday 10th March 2009 Tuesday, 10 March, 2009

With apologies for the lack of recent newsletters let’s get stuck straight into the news for this week.

Authorise your Charity or Fundraiser Status

If you or anyone you know is using Ei42 for charity or fundraising then you can now apply to have the Ei42 ‘Authorised Charity’ or ‘Authorised Fundraiser’ logo added to your Ei42 shop. The faster you apply then the sooner we will be able to update your details so DO IT NOW.

You can read all about this great new feature here

For Charities 

For Fundraisers

To request this accreditation simply submit a support ticket to the Helpdesk.

New Marketing Material

Over the past few weeks we have been working with a major web based printing organisation called 'Printwell' to provide an online resource where our members can purchase all Ei42 promotional items. It has been a much steeper hill than we imagined but at last I am finally able to report that this facility is now online and ready to take orders. The site contains options of ‘personalised’ or ‘Generic’ versions of a wide variety of printed material including, postcards, leaflets, posters and a choice of two types of business cards. The ‘Starter Packs’ priced from just £12.99 are exceptionally good value and contain a mixture of all currently available items. (except business cards)

You will need to create an account on the portal as this is a separate system to your Ei42 account.

Ei42 Print Portal is available here www.ei42.com/print alternatively you can click the ‘Marketing Material’ link from within your admin area.

3 Steps to Success

We have two new guides to help you get the most from your Ei42 opportunity. Take a few moments to read through the following ‘3 Steps to Success’ & ‘Strive for Five’ you will find them very beneficail.

3 Simple Steps to SuccessStrive for Five

These are also available for download www.ei42.com/guides

Setting a Browser Tab

Whichever web browser you use they all now offer Tabbed Browsing giving you the ability to keep your preferred homepage search engine whilst adding your Ei42 shop to a second Tab so that it always instantly available ready for you to save money on your online shopping. Please read our online guide for details on setting this up.

Click Here

Not Happy with your Username?

Did you know that we can change your username for you? If when you joined you used a username that you now wished you had not chosen then we can change that for you. So, you can say goodbye to www.ei42.com/why-did-I-choose-this-name and hello to a new name of your choice.

Use the Availability Checker to see if the name you would like is still available then submit a ticket to the Helpdesk to request a change.

New Country Launch

Just in case anyone is still unaware of this little fact, Ei42 will be launching in the USA shortly. As soon as I have an exact date I will let you know but I can tell you that it will be very soon. You will then be able to refer friends in America to get their own Ei42 shop just like yours, but with American stores of course. Please don’t ask your friends in the States to join just yet though because they will want their default currency to be USD not GBP.
 
That’s all for this week. 


I wish you continued success with Ei42

Best Regards

Steve Dawson
Managing Director

 

Join Ei42 for free today http://uk.ei42.com/isbnet/
 

12/01/09 

The first Newsletter of 2009 is slightly unconventional and a little long but I hope you find its contents useful.

Recently a member contacted me via the support desk with a question regarding the number of people that were ‘not’ joining his Ei42 team when he told them about the Free Ei42 opportunity. I won’t be revealing this members name but I hope he won’t mind me saying that in his opinion his efforts to promote Ei42 were failing. When I looked at his account I was astonished at this as clearly he was already a success story. Here is a summary of his position.

He joined Ei42 in September 2008, had introduced 14 people personally and had a total team of 27 people. All in 4 months. Clearly he had not failed, he had simply just got started and didn’t realise it. The main part of his question was this.....

His Question

“I have now got to a stage whereby any new sign ups do not seem to be happening and unfortunately I am thinking of only using EI42 as and when I wish to make a purchase myself rather than promoting it as a business”

My Answer

Thanks for your comments which I will try to answer openly and honestly, you say you are thinking of using Ei42 just for your own purchases and of course that is fine. One of the cornerstones of Ei42 is that we do not make our members do anything. All we ask is that you tell your friends about us, and of course some people choose to not even do that.

The plan for Ei42 is “so simple” that in truth many people you speak to will not believe it. It's a con, it's a scam, too good to be true, it won't work. It’s a pyramid scheme. I have heard all of the arguments and yet still every single day hundreds of people continue to join. One statistic that is fascinating to me is the forecast I made to everyone at the very beginning. I said that everyone should work on the basis that on average all sales will generate 1% of distributable income (worst case) that is 1% to the buyer and 1% to the network (after Ei42 has taken its margin) today almost a year later and with sales (not commissions) into the millions the actual average percentage is 2.11% to the buyer and 2.11% to the network more than DOUBLE what I told members to expect. In addition if I look at the total number of members today bearing in mind that some have been members a few hours, some days, weeks, months and a few for almost 1 year. The average spend PER MEMBER is £98.15, with 13 days left before the end of our first year we are on target for our members to achieve more than double my first year forecast. What I actually said was that the average household spends £940 per year on-line so if every member of Ei42 spends £100 PER YEAR then you'd get at least 1% yourself plus the distribution from your network. I also made it very clear this is not nor will it ever be a get rich quick deal. (Legal things never are)

So, what would I do if I were you? The first thing I would do is stop and review where I was. Firstly I'd review my front-line people who had already got front-line people themselves. Your first objective is simple. You need to build a team of 5 people who each have 5 people and then "help" "nudge" "remind" them to do the same. So Pick 5 people, some could be your existing people or they could all be new people but make a plan "my job is to get 5 people" and every time you get a new member pass that simple message on. "If you are joining Ei42 your job is to get 5 people... pass it on:-)" Once you have built a solid working 5 x 5 x 5 (you told 5 and your 5 told 5 each) then start a new 5. This way you can keep focused on helping your friends build their team of 5.

One other thing. You have been a member of Ei42 for about 4 months. If you had spent £250,000 on a McDonald's franchise 4 months ago you would be a LONG way from profit and you certainly would not be considering closing it and just using it as a place where you and your family could just go to eat.

Stick with it, be patient, it will take time but it's free and it will work. It’s a bit like losing weight we all want it now but if the target is 1 year away it becomes achievable.

And Finally

After a lengthy discussion about Ei42 in the Pub over the festive period with a group of friends, one couple said that they “couldn’t really be bothered with Ei42 as you could only earn pennies” so I asked them if they had a Tesco Club Card to which they answered Yes. So I asked them... "Why? it only pays 1p for every £1 you spend... surely it’s not worth bothering?”

I would rather earn 1% off a 100 people's efforts than 100% of my own efforts. John D. Rockefeller 

 
That’s all for this week. 

I wish you continued success with Ei42

Best Regards


Steve Dawson
Managing Director